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The month-long program, running at select retailers, will help support farming families who cultivate and supply hair ingredient, guar.
April 13, 2023
By: Lianna Albrizio
Associate Editor
In celebration of Earth Month, Herbal Essences has partnered with TechnoServe and the Sustainable Guar Initiative to introduce its program, “Plant. Grow. Nourish.” The month-long program, running at select retailers, will help support farming families who cultivate and supply guar, a high-quality natural ingredient used in a variety of P&G’s Hair Care products. During the program, every Herbal Essences Sulfate-Free Bio:Renew bottle sold at participating retailers will...
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